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Finding Piles of Cash in Your Funnel

Finding Piles of Cash in Your FunnelFinding Piles of Cash in Your FunnelFinding Piles of Cash in Your Funnel

Strategic optimization with proven results.

Finding Piles of Cash in Your Funnel

Finding Piles of Cash in Your FunnelFinding Piles of Cash in Your FunnelFinding Piles of Cash in Your Funnel

Strategic optimization with proven results.

About Category Five

About Me

Our Philosophy

About You

I'm Katrina Turner, founder and Chief Marketing Strategist. With 20+ years of marketing experience fueled by curiosity and tempered with humility, I specialize in finding hidden piles of cash for my clients.

About You

Our Philosophy

About You

We help business owners, high level marketers and seasoned copywriters transform low conversions and complex funnels into streamlined offers, scalable revenue, and sustained growth. 

Our Mission

Our Philosophy

Our Philosophy

Our mission is to pinpoint hidden opportunities throughout your marketing funnel, create unconventional strategies, and deliver hard, data-driven results. Then show you how to do it.

Our Philosophy

Our Philosophy

Our Philosophy

We believe people come first, innovation should be unbridled by logistics and every day should be lived with genuine enthusiasm, sincere gratitude, voracious curiosity and contagious optimism.

What We Do

Lifecycle Marketing

Lifecycle Marketing

Lifecycle Marketing

Full funnel optimization from lead  generation and acquisition to monetization and retention.

Lower CPAs

Lifecycle Marketing

Lifecycle Marketing

Proven tactics to raise average cart value, and reduce cost per acquisition.

Higher LTVs

Lifecycle Marketing

Data Analytics

Behavior-driven automation strategies to optimize monetization and drive lifetime value.

Data Analytics

Razor-Sharp CX Journey

Data Analytics

Hyper-specific testing strategies designed to expeditiously deliver statistically significant results.

Razor-Sharp CX Journey

Razor-Sharp CX Journey

Razor-Sharp CX Journey

Congruent messaging across every customer touchpoint from ads and landing pages through email monetization and retention.

Team Training

Razor-Sharp CX Journey

Razor-Sharp CX Journey

Duplicatable processes and customized templates to level up your team for ongoing optimization.

Real Results

"Our cart values soared..."

"I like to call her the Funnel Queen..."

"Our cart values soared..."

I would highly recommend Katrina to anyone who's looking to improve their sales or marketing. When we hired her, I was told she was an expert at boosting average cart values. I was skeptical. I'd heard these kinds of claims before and never seen any results. Yet Katrina immediately delivered. Our cart values soared. I'd guess we brought on tens of thousands of additional paying customers because of her. If that sounds impossible all I can say is give her a try.

"Sales funnel master..."

"I like to call her the Funnel Queen..."

"Our cart values soared..."

"Sales funnel master, Katrina is a powerhouse at helping copywriters improve their CTRs and ACVs. She created a more streamlined approach to funnel copy and a winning template for maximum cart value. She is incredibly helpful, always available and a teammate who truly has your back and best interests at heart."

"I like to call her the Funnel Queen..."

"I like to call her the Funnel Queen..."

"Consistently able to boost cart value..."

I like to call her the "Funnel Queen" because that's exactly who she is -- she came in and made a significant impact on our average cart right away and, in turn, made an impact to our LTVs as well. And that's just one aspect; her copywriting skills are amazing. She's both a great teacher and someone who'll make an impact to the bottom line.

"Consistently able to boost cart value..."

"Consistently able to boost cart value..."

"Consistently able to boost cart value..."

Katrina is one of the most dialed in marketers I've ever worked with. She was consistently able to boost the cart value on the promotions I wrote and, as a result, we were able to spend more and bring in thousands of extras customers. A joy to work with, always thinking of smart tests to run that have a real chance of moving the needle.

"Inspires others to think differently..."

"Consistently able to boost cart value..."

"I would work with her again and again..."

Katrina is am amazing spirit. Creative doesn't begin describe her talent. A true out of the box thinker that understands the "whole", she puts forth, big ideas, nuanced ideas and proposed solutions, that inspire others to think differently. 

"I would work with her again and again..."

"Consistently able to boost cart value..."

"I would work with her again and again..."

Katrina is an excellent leader and an even more amazing person. She’s smart, organized and insightful and is always willing to step up and help find solutions to sometimes difficult problems. She has a deep knowledge in funnel optimization generating a significant increase in revenue for the company. She was always able to make analytical-based decisions when business needed most. 

I would work with her again and again.

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